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Sample: "The Death and Life of Andy Warhol " ( APA format )

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The Death and Life of Andy Warhol
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The Death and Life of Andy Warhol
This Book Life and Death of Andy Warhol were published in 1989. This book can be termed as a gossipy version of Andy Warhol's life with every seedy detail and sexual nuance. Bockris has painstakingly researched Warhol's life. The result is candid details from his Childhood to the transformation of Andy to the Andy that we know. A lot of facts are revealed that Warhol made special efforts to obscure.
The American artist and filmmaker Andy Warhol was born in Pittsburgh on August 6th, 1928. He is considered a founder and major figure of the POP ART movement. He graduated from the Carnegie Institute of Technology in 1949 and later moved to New York City and gained success as a commercial artist. He was first noticed in August 1949, when Glamour Magazine asked him to illustrate a feature entitled "Success is a Job in New York".
He continued doing commercial work and illustrations and by 1955 he was the most successful and imitated commercial artist in New York. In 1960 he produced the first of his paintings depicting enlarged comic strip images - such as Popeye and Superman - initially for use in a window display. Warhol was the pioneer of the process through which an enlarged photographic image is transferred to a silk screen that is then placed on a canvas and inked from the back. This was the technique using which he produced the series of mass-media images beginning in 1962.
The Ferus Gallery in Los Angeles showed his 32 Campbell's Soup Cans, 1961-62. In the next six years Andy did some of his best work, finishing in 1968, when he was shot.
All his work was focused on one central thought that in a culture flooded with information, where opinions are formed by the influence of television and radio. In this era Andy felt that there was a place for meaningless art and not all art had to have a deep meaning to it. There didn't have to be a passionate feel to it. It could be as cold as ice. Obviously this was not a popular opinion about art and not everybody considered this form of art as art anyways. And as a result this art gave rise to a totally different kind of niche as pop art. The market for Andy's product was the aspirant's upper class. They were the educated, aware and arty type. Mainly this section comprised of the youth. Andy catered to the section of the market that were open to ideas and were part of the swinging bohemian culture of drugs and free living. Most importantly they had the money for his work. They were the elite of their era and from them Andy would get further image and career advancement because that was what art was to him: a career.
In all honesty his art did have a very deep meaning to it. It was a reflection of the harshness, ambiguity and banality of The American Culture.
Andy had the natural inclination towards this way of life and thought but it would be untrue to say that he was a pure artist at heart. He was a commercial artist and made sure that his products were appealing to a certain segment of buyers.
He was a mouthpiece for a sort of collective American state of mind in which celebrity and brand had completely replaced both sacredness and solidity.
Warhol's thirty-two soup cans are about the monotony that this culture was breeding on: same brand, same size, same paint surface, same fame as product. They impersonate the condition of mass advertising, out of which his receptiveness had grown. They are much more expressionless than the object which may have partly inspired them. This indifference, this fascinated and yet unmoved take on the object, became the hallmark of Wahl's work. Andy also painted the faces of stars such as Liz, Marilyn. Jackie and the rest. He felt that they were also strong emblems of the culture that was defined by pop icons. Andy's consumers were
Fascinated in real life by all that he painted. Even his paintings show a certain detachment and repetition.
Warhol intensified this sense of indifference by using silk screen, and not bothering to rectify the imperfections of the print: those slips of the screen, uneven inklings of the roller, and the unevenness. 1

The book continues till Andy's death in 1989 with every titillating story the author could find along the way. Most of the time the vivid details are embarrassing, fraught with a sense of meaninglessness, as if the dark and dismal side was all there was to the man.
Bockris is as coldly detached as Warhol supposedly was, and the resulting double negative comes off as too inhumane. Warhol comes across as a manipulative marketer who knew the right buttons to press. We see that Andy was as generous a man as he was mean. He was also very defensive which showed a certain insecurity in the character of the man. When he was in his defensive stance he could actually rip apart the opponent. Warhol produced many movies and was also part of the music scene. His movies promoted explicit sex on the screen although and as a result he once again 2was not catering to the mass audience. Most of his films were experimental and had great shock value.
Andy's social pace now included the suddenly fashionable author of Slaves of New York, Tama Janowitz, the fashion designer Stephen Sprouse, and the pop star Nick Rhodes of Duran Duran. "I love him, I worship him," he told a reporter. "I masturbate to Duran Duran videos." 2
Statements as these were used brilliantly by Andy to arouse interest and curiosity about his persona. In reality he made himself a brand.

Endnotes

1. Victor Bockris. "The Death and Life of Andy Warhol". (1989) Bantam Books]

2. Victor Bockris. "The Death and Life of Andy Warhol". (1989) Bantam Books



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